Markets

Although there are several Open Source solutions providers in Malaysia, none have showed any prominence in capturing and dominating the market by and large due to the completeness of their offerings as well as perceived inadequate abilities to be an ‘enterprise player’. Xanadu will position itself as a provider of end-to-end Open Source solutions that will cater the small and medium-sized enterprises to the large multinational organizations, from strategic IT planning, project management and implementation, various support levels and training and development. With a slew of offerings to the market, Xanadu will tailor its marketing strategies at two key markets, the public sector and private organizations.

Public sector markets represent a large potential following the government’s “Public Sector Open Source Initiative”. The year 2006 would see the roll out of this initiative on a wider scale with the Malaysian Administration Modernization Planning Unit in the Prime Minister’s department leading the way. This represents a golden opportunity for Xanadu to ‘capture’ the public sector market and establish itself as the premier Open Source solutions provider.

The private sector has, albeit slowly, begun the adoption of Open Source Software as the core component of its IT infrastructure. Many large organizations including those in the power, telecommunications, manufacturing and financial industries have begun incorporating Open Source within their IT strategies as a means to significantly reduce TCO.

With the appropriate partnership and joint ventures, Xanadu can then propel itself as the preferred Open Source solutions provider in this country as well as in Asia Pacific.